PRESS RELEASES
HARDCARD SYSTEMS SUCCESSFULLY TESTS RFID FOR HIGH-SPEED SPORTS TIMING
AND SCORING WITH ALIEN TECHNOLOGY®
RFID Tags and Readers Capable of Timing Motorcycles At Speeds Exceeding 140MPH Using Standard Gen 2 UHF Solution
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© Kip Evans Photography (click thumbnails for larger view) |
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March 17, 2008, Morgan Hill, Calif. – Alien Technology, an industry leader in Radio Frequency Identification (RFID) UHF products and services, and Hardcard Systems, a leading motorsports management and consulting firm, today announced the completion of the first rounds of field testing using RFID for motorsports timing and scoring.
In tests conducted at Buttonwillow Raceway in California in December 2007, Hardcard and Alien® used standard Gen 2 UHF RFID tags, antennas, readers and software to accurately track and time eight motorcycles at speeds exceeding 140mph. Competition-prepared motorcycles were successfully time-stamp recorded passing several read points around the racetrack, simulating realistic race situations where multiple racers pass reader checkpoints. Alien ALR-9900 readers and standard antennas were stationed at the checkpoints, providing accurate reads up to 10 meters away (over 30 feet) at race-like speeds. The professional racers’ machines were equipped with a total of two of Alien’s “M-Tags” each.
“Working with Hardcard Systems, we were able to push the envelope for high speed RFID applications,” said Victor Vega, director of product marketing for Alien Technology. “Though the results are within the theoretical capabilities of Gen 2 RFID, we were pleased to see that our standard portfolio of tags and readers met the needs of this new racing application. At this raceway, the limitation was not RFID, but the length of the track and top speed of the motorcycles.”
Hardcard Systems, utilizing RFID in motorsports applications, will reduce the cost and complexity of timing and scoring solutions for racing series, tracks and competitors. Race vehicles can be time-stamped using trackside antennas and readers with tags embedded within low-cost and disposable labels, reducing system complexity and eliminating the need for costly transponders.
“Radio Frequency Identification technology has the potential to revolutionize motorsports timing and scoring,” said Andrew Leisner, managing partner with Hardcard Systems. “Our team of racers, racing executives and industry-leading timing and scoring professionals have found great promise in the use of passive UHF RFID for time scoring, event-related promotions, field access and overall use of the technology for asset tracking. Our system will be able to precisely time and score race machines at high speeds using RFID from Alien Technology and its partners.”
Equally exciting as the on-track applications of RFID, this technology
will also be used for pass and ticket-access and tracking. By embedding
RFID tags into credentials and tickets, this system can electronically track
and help manage access to controlled areas within the venue. Hardcard Systems
will continue to develop RFID for all forms of on-road and off-road motorsport
alongside Alien Technology and its preferred partners.
In October 2007, Racetimer of Sweden, an Alien Technology Value Added Solutions
Provider (VASP), announced that it has implemented RFID at race events around
Europe, primarily with the focus on running and skiing events, using standard
passive RFID tags and readers from Alien Technology. http://www.alientechnology.com/newsevents/2007/press101607.php
About Hardcard Systems
Hardcard Systems is a division of Hardcard Holdings LLC, a leading motorsports
management and consulting firm. Hardcard partners are VP/CEO-level executives
experienced in virtually every area of motorcycling and the racing business
including; management of racetracks, sanctioning bodies, race operations,
brands, licensed merchandise, sponsorship development, race teams and media
rights. Hardcard partners have managed the highest-level two and four-wheel,
national and world championship racing operations, events and series. For
more information please visit www.hardcard.net
About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider
of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags,
readers and professional services. Alien Gen 2 products, along with software
solutions from partners, help solve business problems for customers to improve
productivity, processes, security and asset tracking for closed-loop and
supply chain systems. These solutions are currently implemented in industries
such as consumer packaged goods, retail, manufacturing, transportation,
airports and cargo logistics, government and defense, and more. Alien's
patented Fluidic Self Assembly (FSATM) technology and related proprietary
manufacturing processes are designed to enable the manufacture of high volume,
low-cost RFID tags. Quatrotec, Inc., a wholly owned subsidiary of Alien
Technology, is a specialized professional services and technology firm that
provides complete solutions to meet the sophisticated requirements of the
transportation industry. Alien’s facilities include corporate headquarters
in Morgan Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien
RFID Solutions Center in Dayton, OH; Quatrotec’s offices at the San Francisco
International Airport (SFO); and sales offices in the US, Europe and Asia.
Alien is a member of EPCglobal. For more information please visit www.alientechnology.com
Alien, Alien Technology, the Alien logo, Squiggle and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2008 Alien Technology Corporation. All rights reserved.
