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Alien Technology® Showcases ROI for RFID at EPC Connection 2007

RFID Innovator to Deliver Keynote, Host Breakout Session, Exhibit Products and Services, Present RFID ROI Partner Demonstrations

September 24, 2007, Chicago, IL. – Alien Technology, an industry leader in Radio Frequency Identification (RFID) products and services, today announced their involvement in EPC Connection 2007, running October 2 – 4 in Chicago, Ill. Alien will be displaying their portfolios of tags, readers and services at the event, as well as highlighting partner and customer success.

EPC Connection will deliver the largest audience of end users, systems integrators, distributors and resellers focused on leveraging EPC technology through the collaborative efforts of EPC Global, the leading standards body on EPC and RFID Journal, the leading RFID media and events company. Alien will play a leadership role at the event, providing industry education, vision and updates.

Alien presentations: Industry vision, practical leadership
George Everhart, CEO of Alien Technology, will give a Keynote October 3 at 9:30 a.m. EDT in the North ballroom #21/34

Victor Vega, director of technical marketing, will host a breakout session on October 3 at 11:50 a.m. EDT. The session, entitled "Implementing Solutions for Common RFID Challenges,“ will focus on a few of the more common RFID implementation issues needing consideration prior to a typical RFID pilot deployment.

On October 4, Vega will present a session on the same topic at the Microsoft pavilion, booth #400 at 12:00 p.m. EDT.

On the tradeshow floor: Hands-on education, tangible ROI
Alien will also be showing its products and services on the exhibit floor, as well as partner and customer successes.

The activities planned for Alien’s booth #415 are the following:

About Alien Technology

Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems for consumer packaged goods, retail, manufacturing, transportation, airports and cargo logistics, government and defense, and other industries. Alien's patented Fluidic Self Assembly (FSATM) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low-cost RFID tags. Quatrotec, Inc., a wholly owned subsidiary of Alien Technology, is a specialized professional services and technology firm that provides complete solutions to meet the sophisticated requirements of the transportation industry. Quatrotec provides products and services that help increase security, efficiency, and visibility within the transportation sector. Alien’s facilities include: its corporate headquarters in Morgan Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center in the Dayton, OH, Quatrotec’s offices at the San Francisco International Airport (SFO); and sales offices in the US, Europe and Asia. Alien is a member of EPC Global. For more information please visit www.alientechnology.com

Alien, Alien Technology, the Alien logo and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2007 Alien Technology Corporation. All rights reserved.

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