PRESS RELEASES
Alien Technology® Delivers RFID Solution with HP to Improve Manufacturing and Supply Chain Efficiency
February 28, 2006, Morgan Hill, CA – Alien Technology Corporation today announced the launch of a radio frequency identification (RFID) solution with HP for retail, consumer packaged goods, automotive and aerospace, transportation, defense and pharmaceutical customers. The offering is designed to help manage inventory with greater efficiency and supply chain visibility.
Under terms of an agreement, the new Gen2 EPCglobal-compliant Alien ALR-9800 Enterprise Reader and Alien tag products will be implemented by HP Services worldwide. Alien and HP will also engage in joint marketing and sales activities.
“We believe customers will be able to recognize significant benefits from the synergy of Alien’s and HP’s respective RFID offerings,” said Susan Pearson, VP Alliances, Alien Technology Corporation. “We look forward to working closely with HP to support RFID adoption and improve customers’ returns on their RFID investments.”
Alien Technology provides high-performance RFID readers, RFID tags, and professional services, which include RFID training and services to help support deployment of RFID. HP adds HP OpenView management software, HP Services and infrastructure technology – including industry-standard HP ProLiant servers, high-end HP Integrity Superdome servers, HP StorageWorks technology and printing devices.
A new reseller agreement between the two companies covers all Alien RFID readers and tags, including the new Gen2 EPCglobal-compliant Alien ALR-9800 Enterprise Reader and Alien’s battery-assisted passive (BAP) hardware for cold chain management and environmental monitoring. The agreement also includes the educational services of the Alien RFID Academy.
“HP and Alien Technology are offering customers comprehensive and cost-effective solutions that address a broad range of business applications,” said Frank Lanza, worldwide director, RFID Services, HP. “As an RFID solutions provider, HP is already familiar with the challenges, trials, compliance and full-scale RFID implementations in our own supply chain, and with Alien we have an expanded offering to bring to our customers.”
About Alien Technology
Alien Technology provides UHF Radio Frequency Identification (RFID) products and services to customers in retail, consumer goods, manufacturing, defense, transportation and logistics, pharmaceuticals and other industries. Organizations use Alien's RFID products and services to improve the effectiveness, efficiency and security of their supply chains, logistics and asset tracking operations. Alien's products include RFID tags, RFID readers and related training and professional services. Alien's patented Fluidic Self Assembly (FSA) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low cost RFID tags.
Alien was founded in 1994. The company's facilities include: its corporate headquarters in Morgan Hill, CA; an RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center, in the Dayton, Ohio area, and sales offices in the US, Europe and Asia. Alien is a member of EPCglobal. More information about Alien is available at www.alientechnology.com.
Alien, Alien Technology, the Alien logo, Squiggle and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2007 Alien Technology Corporation. All rights reserved.
