PRESS RELEASES
Alien Technology® And Vue Technology Establish Alliance To Provide Shelf- And-Item Level RFID Solutions
TrueVUE RFID Platform and Alien Enterprise RFID Readers Integrate to Provide
Cost-Effective Visibility in Supply Chain, Logistics and Asset Tracking
May 1, 2006, Morgan Hill, CA – Alien Technology Corporation and Vue Technology today announced an alliance to deliver cost effective, scalable, item level RFID solutions across multiple industries. Alien® ALR-9800 Enterprise RFID Readers will interact seamlessly with the TrueVUE™ RFID Platform, providing visibility into inventory levels, location and authenticity to improve the effectiveness, efficiency and security of supply chain, logistics and asset tracking operations.
“One of the most promising RFID applications, there can be significant ROI gained from leveraging RFID for item level visibility in such areas as apparel and commodities tracking, pharmaceutical and prescriptions tracking, brand authentication and theft protection,” said Keith MacDonald, SVP Sales, Alien Technology. “Vue Technology offers the scalability, maintainability and cost effectiveness for large scale RFID implementations that can unlock the potential of item-level RFID in the retail space and beyond.”
The TrueVUE™ RFID Platform is an ROI-driven solution that supports end-to-end item level RFID, enabling manufacturers, retailers and other organizations to streamline the tracking of individual items throughout the supply chain. Alien Technology will combine Vue Technology’s patent-pending RF Networking technology and EPC management software with Alien Enterprise RFID Readers to deliver a cost-effective platform, enabling customers to realize benefits of item-level RFID. The item-level RFID solutions can expand the reach of RFID from traditional pallet and case-level distribution applications that focus on broad supply chain visibility to item level applications which focus on achieving visibility and control at a granular level throughout a supply chain.
“As we continue to roll out our third generation of proven RFID technology, we welcome the opportunity to expand our reach and impact through an alliance with Alien Technology,” said Robert Locke, CEO of Vue Technology. “Together, we can leverage the power of the TrueVUE RFID Platform to deliver inventory visibility to customers in an integrated, cost effective solution that can provide retailers and other organizations with competitive advantage and measurable ROI.”
Alien Technology will demonstrate the TrueVUE RFID Platform with the ALR-9800 Enterprise Reader at the newly opened RFID Solutions Center Dayton, an advanced 23,000 sq. ft. facility dedicated to RFID discovery, R&D and successful deployment. A division of Alien Technology, the RFID Solutions Center enables solutions providers and their customers to replicate real-world supply chain and retail conditions in order to evaluate solutions, assess interoperability and pilot projects without impacting existing operations.
About Vue TechnologyVue Technology is the leading provider of item level RFID solutions, delivering breakthrough technology that provides the most scalable, reliable, and ROI-driven solutions on the market. With patent-pending technologies, Vue allows standard RFID readers to network across thousands of antennas, exponentially increasing the number of zones a typical reader can support. Vue provides customers unprecedented visibility into inventory levels, location and authenticity while eliminating the prohibitive cost barriers previously associated with item-level RFID roll-outs.
With its TrueVUE™ RFID Platform, Vue offers the most complete suite of integrated RF networking hardware and EPC management software for item-level RFID, maximizing the benefits to our customers while minimizing implementation risks – at the lowest TCO. For more information, visit www.vuetechnology.com.
About Alien Technology
Alien Technology provides UHF Radio Frequency Identification (RFID) products and services to customers in retail, consumer goods, manufacturing, defense, transportation and logistics, pharmaceuticals and other industries. Organizations use Alien's RFID products and services to improve the effectiveness, efficiency and security of their supply chains, logistics and asset tracking operations. Alien's products include RFID tags, RFID readers and related training and professional services. Alien's patented Fluidic Self Assembly (FSA) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low cost RFID tags.
Alien was founded in 1994. The company's facilities include: its corporate headquarters in Morgan Hill, CA; an RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center, in the Dayton, Ohio area, and sales offices in the US, Europe and Asia. Alien is a member of EPCglobal. More information about Alien is available at www.alientechnology.com.
Alien, Alien Technology, the Alien logo, Squiggle and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2007 Alien Technology Corporation. All rights reserved.
