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THE KENNEDY GROUP IS FIRST ALIEN TECHNOLOGY® CONVERSION

Cleveland, OH - February 2005 - The Kennedy Group's Radio Frequency Identification (RFID) group, a turnkey leader in EPC-compliant solutions featuring one of the industry's most extensive testing facilities, is the first to be qualified as a supplier of 128-bit, Alien EPC Class 1 tags with 96 bits of user-programmable memory. The new tags are fully compliant with EPC compliance initiatives beginning January of 2005,

Smart ThermT labels with 128-bit Alien Technology® tags will be available from The Kennedy Group beginning March 1. The Company has positioned itself to meet the needs of its customers by aggressively committing to the purchasing of these inlays to allow the ability to produce substantial volumes of Smart ThermT labels in shorter lead times.

"The Kennedy Group has a long history of providing innovative solutions to its customers," said Patrick Kennedy, The Kennedy Group Vice President/Marketing & Sales.  "By being the first to incorporate Alien's new tags into our RFID offering, we continue to bring the latest reliable and flexible solutions to the marketplace." 

The new tag family includes updated versions of Alien's third generation UHF EPC Class 1 products including "Squiggle," "I" and "M" inlays and labels, as well as Alien's new "2x2" tag which has application for pharmaceuticals, baggage tags, retail hang tags, among many other applications. 

 "As a leading provider of reliable, high-volume, low-cost RFID products, we look forward to our continued work with the Kennedy Group," said David Bledsoe, Alien Technology Director of OEM and Consumables. "Our partners, like The Kennedy Group, have made Alien's Class 1 RFID hardware the most widely adopted for key supply chain initiatives.  Additionally, The Kennedy Group's pro-active position in acquiring large volumes of inlays ahead of customer demand will decrease lead times and facilitate rapid adoption in the market place."

In addition to the latest Alien tag offering, The Kennedy Group was recently the first supplier of EPC Class 1 RFID smart labels to successfully complete Alien's partner Qualification Program for 128-bit tags.  The program qualifies performance and reliability for labels containing Alien tags.

The Kennedy Group has also further positioned itself to meet the needs of its clients by aggressively adding equipment capacity to produce substantial volumes of Smart ThermT labels in a shorter lead time, as well as offering solutions to automatic application of Smart Therm labels with its SmartOneT RFID Applicator. The applicator possesses a silent tag eject function which is another step in quality control.

Furthermore, the company uses its 7,000 square foot testing facility in conjunction with the Smart Therm labels it manufactures to verify that the technology will work in customers' application. 

For more information on RFID products from The Kennedy Group, call
(440) 951-7660 or visit www.kennedygrp.com.

About The Kennedy Group
The Kennedy Group's Logistics and RFID Solutions Division is a leader in RFID technology, providing turnkey assistance in helping major manufacturers to test, specify, install, service and support their EPC-compliant, fully integrated systems. It has the largest smart label and tag manufacturing capacity in North America and the only automated quality control inspection capability for EPC-compliant tags. Its RFID tags, labels, cards, hardware and support services represent the most seamless, delivered solutions available for accurate, real-time tracking and identification of expendable and/or reusable containers, racks, pallets and other material handling applications.   

EDITOR'S NOTE: Images of The Kennedy Group's RFID products are available. Contact Doug Torok, Marketing Communications Specialist, at (440) 951-7660 or e-mail dtorok@kennedygrp.com.

The Kennedy Group, 38601 Kennedy Parkway, Willoughby, OH 44094
Phone: (440) 951-7660. Fax: (440) 951-3253. Web site: www.kennedygrp.com.

About Alien Technology
Alien Technology provides UHF Radio Frequency Identification (RFID) products and services to customers in retail, consumer goods, manufacturing, defense, transportation and logistics, pharmaceuticals and other industries. Organizations use Alien's RFID products and services to improve the effectiveness, efficiency and security of their supply chains, logistics and asset tracking operations. Alien's products include RFID tags, RFID readers and related training and professional services. Alien's patented Fluidic Self Assembly (FSA) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low cost RFID tags.

Alien was founded in 1994. The company's facilities include: its corporate headquarters in Morgan Hill, CA; an RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center, in the Dayton, Ohio area, and sales offices in the US, Europe and Asia. Alien is a member of EPCglobal. More information about Alien is available at www.alientechnology.com.

Alien, Alien Technology, the Alien logo, Squiggle and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2007 Alien Technology Corporation. All rights reserved.

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