RETAIL

RFID is tailor-made for retail. Initiatives from such leaders as Wal-Mart, Metro and other retailers have helped to provide the initial impetus for RFID deployment with projects to improve supply chain visibility by tracking pallets and cases from supplier to store. In these applications RFID boosts revenue by reducing out-of-stocks.

Now forward-looking consumer packaged goods suppliers and retailers are discovering new areas where RFID can help drive ROI in retail, including:

• Enhancing the effectiveness of timed product promotions: A University of Arkansas study reports a 19% increase in sales for one retailer when a top supplier began measuring execution of seasonal promotions using RFID.
• Slashing costs and boosting accuracy of physical inventory: A U.S.-based apparel retailer using Alien equipment reports a reduction in monthly inventory effort from 10 man hours per store to one, with an increase in accuracy, promising an annual savings of over $5 million after complete implementation.
• Preventing product counterfeiting, diversions and theft of high-value product: According to the U.S. Immigration and Customs Department, counterfeiting and piracy cost the U.S. economy between $200 and $250 billion per year. RFID tags enable better track and trace capability to combat this trend.

High Quality, Affordable Tags

Alien Technology is heavily engaged in the retail sector, supplying pallet to case to item-level visibility with the industry’s leading tag, the Squiggle®. Powered by Alien’s break-through Higgs RFID IC, the Squiggle delivers unbeaten read rates at low prices.

Easy-to-Use, High-Performance Readers

Alien readers enable users to deploy manageable, robust, best-in-class RFID solutions for retail applications. Designed for ease of integration and manageability, Alien readers are ready for scale up within existing networks. Alien readers are designed to provide undiminished performance in noisy, dense-reader environments found in stores and distribution centers with many installed readers.